Search Engine Marketing

PPC advertising can be daunting. And done wrong, a waste of money. We’ll help you maximize conversion optimization with a PPC and SEM strategy that is unique to your needs.

What we do and what we don’t

Google AdWords Display Media targeting

Google AdWords Display Media Campaigns– whether you want your message to follow key prospects wherever the internet takes them, or focus on specific sites that you think potential customers will visit, we create work that resonates.

SEM Retargeting Campaigns Google AdWords

Retargeting – if someone was interested enough in you to come to your site, but not enough to contact you when they were there, they’re still a valuable prospect, right? We think so, and we help you make a second first impression with them.

Google AdWords Keyword Research and Planning

AdWords Keyword research – a tested and trusted approach for finding the right words for uncovering the right customers for you and your business, even as your business evolves.

Competitor Analysis Audits

Competitor analysis – not just a comprehensive audit of everyone you're battling in the marketplace, but a nuanced look at what they’re doing that you can learn from, good and bad.

Campaign Management budget optimization

AdWords Bid management/budget optimization – bringing patience, creativity and a little science to the hunt for your perfect balance between the lowest cost per click in Google AdWords, and the highest generation of clicks or conversions – while always being smart with your budget.

Search Query Analysis

Search query analysis – a helping hand to find those long-tail searchers who are further along in the buying cycle, and therefore more likely to convert to paying customers.

Split testing

A/B testing – proactive creative strategies designed to let you take advantage of the iterative nature of the web to split test your marketing for greater effectiveness.

Conversion optimizaiton

Conversion optimization – a constant attention to strategies that will move users along the customer journey from awareness to engagement to purchase efficiently.

What did we do?

Check out how we helped the experiential marketing agency Sparks!

What's next?

Call now to learn more. Operators are standing by. Or email us.

What else?

If our approach to search engine marketing interests you, you may want to investigate some of our longer-form thinking about it.