Keyword strategy is more than just choosing the keywords that you want to rank for, sprinkling them across your site, and magically ranking for them. It’s so much more than.
We begin by exploring your status with search engines. What’s your website’s authority and reputability like, what keywords are you appearing in search for, and which ones are working for your brand? Then we do the same for your industry competitors. And your product competitors. And localized competition if there is any.
We use our SEO tools, as well as Google programs like Google Analytics and Google Search Console, to perform keyword research. From there, we develop a keyword strategy for each section of your website because not all pages are equal. The variation in keyword strategy reflects different parts of the user journey and different goals. The strategy we will develop for you will be reasonable based on your site’s current standing with search engines and will be adjusted accordingly as your business grows.