Laithwaites Wines is a family owned wine delivery service, and they are the experts in award-winning, small batch wines. They wanted to share their expertise with wine-lovers across the country and they needed to get the word out. Their current email system wasn’t cutting it, so we stepped in to revamp their client relationship management system.
We created a system that not only surpassed their original CRM user experience, but just all around worked better. This new program addressed their target audience and directed them to an enticing ecommerce landing page with a call to action to sign up for a special offer. Laithwaites Wines saw conversion rates that were higher than they’ve ever seen before in their previous programs.