See how we built a seamless Buy Online, In-Store Pickup experience for this pet store using BigCommerce, enhancing convenience and customer satisfaction.

Fitz Fish Ponds needed to transition from their outdated WordPress site, which lacked eCommerce capabilities, to a dynamic BigCommerce storefront. The challenge was twofold:

1. Lead Generation: Drive leads for their custom pond design and construction services.

2. eCommerce: Enable online sales for koi fish and pond supplies across multiple retail locations.

Additionally, Fitz Fish Ponds required:

• A seamless user experience for both shipping and buy online, in-store pickup (BOPIS).

• Geolocation-based inventory syncing between their warehouse, retail locations, and point of sale (POS) system.

• Migration of a significant volume of content, including service offerings, blogs, and videos, while maintaining and amplifying their strong organic SEO performance.

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Electric Enjin delivered a custom-built website that was designed and developed from the ground up to support Fitz Fish Ponds’ unique business needs. Our approach included:

1. Custom UX/UI Design and Development

• Designed a bespoke BigCommerce theme tailored to Fitz Fish Ponds’ brand identity.

• Developed custom templates for key pages like services, portfolios, product categories, and locations.

2. Advanced eCommerce Features

• Buy Online, In-Store Pickup (BOPIS): Enabled customers to toggle between delivery and in-store pickup options.

• Geolocation and Zip Code Integration: Automatically detected customers’ locations or allowed them to enter a zip code to find the nearest retail store.

• Location-Specific Carts: Supported multi-location inventory by allowing customers to maintain separate carts for different locations.

• Shipping Compliance for Live Fish: Implemented custom checkout logic to ensure adherence to state and federal regulations for koi fish shipping.

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3. Seamless Integration of Systems

• Integrated LightSpeed POS for real-time inventory syncing across multiple retail locations and warehouse inventory.

• Supported dropshipping by combining inventory from all locations into a total available inventory count, enabling accurate order fulfillment.

• Embedded custom forms with routing logic to direct inquiries to specific departments using Method CRM.

4. Content Migration and SEO Optimization

• Migrated extensive content, including service offerings, blogs, videos, and portfolio projects.

• Conducted an SEO audit to ensure the transition from WordPress to BigCommerce preserved Fitz Fish Ponds’ organic traffic and rankings.

5. Applications and Integrations

• Integrated MailChimp for email automation and marketing campaigns.

• Added Kosmos for personalized customer experiences and Elfsight for social media widgets to enhance engagement.

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