From WordPress to BigCommerce: A sleek redesign with custom BOPIS and seamless POS integration.
THE
CHALLENGE
Fitz Fish Ponds needed to transition from their outdated WordPress site, which lacked eCommerce capabilities, to a dynamic BigCommerce storefront. The challenge was twofold:
1. Lead Generation: Drive leads for their custom pond design and construction services.
2. eCommerce: Enable online sales for koi fish and pond supplies across multiple retail locations.
Additionally, Fitz Fish Ponds required:
• A seamless user experience for both shipping and buy online, in-store pickup (BOPIS).
• Geolocation-based inventory syncing between their warehouse, retail locations, and point of sale (POS) system.
• Migration of a significant volume of content, including service offerings, blogs, and videos, while maintaining and amplifying their strong organic SEO performance.
THE
APPROACH
Electric Enjin delivered a custom-built website that was designed and developed from the ground up to support Fitz Fish Ponds’ unique business needs. Our approach included:
1. Custom UX/UI Design and Development
• Designed a bespoke BigCommerce theme tailored to Fitz Fish Ponds’ brand identity.
• Developed custom templates for key pages like services, portfolios, product categories, and locations.
2. Advanced eCommerce Features
• Buy Online, In-Store Pickup (BOPIS): Enabled customers to toggle between delivery and in-store pickup options.
• Geolocation and Zip Code Integration: Automatically detected customers’ locations or allowed them to enter a zip code to find the nearest retail store.
• Location-Specific Carts: Supported multi-location inventory by allowing customers to maintain separate carts for different locations.
• Shipping Compliance for Live Fish: Implemented custom checkout logic to ensure adherence to state and federal regulations for koi fish shipping.
3. Seamless Integration of Systems
• Integrated LightSpeed POS for real-time inventory syncing across multiple retail locations and warehouse inventory.
• Supported dropshipping by combining inventory from all locations into a total available inventory count, enabling accurate order fulfillment.
• Embedded custom forms with routing logic to direct inquiries to specific departments using Method CRM.
4. Content Migration and SEO Optimization
• Migrated extensive content, including service offerings, blogs, videos, and portfolio projects.
• Conducted an SEO audit to ensure the transition from WordPress to BigCommerce preserved Fitz Fish Ponds’ organic traffic and rankings.
5. Applications and Integrations
• Integrated MailChimp for email automation and marketing campaigns.
• Added Kosmos for personalized customer experiences and Elfsight for social media widgets to enhance engagement.
THE
RESULTS
Boosted Lead Generation: The custom-designed service and portfolio pages significantly increased inquiries for custom pond design services.
Enhanced eCommerce Functionality: Enabled seamless online sales with buy online, in-store pickup, and geolocation-based inventory syncing.
Operational Efficiency: Real-time POS integration reduced errors and streamlined inventory management across multiple locations.
SEO Success: Maintained and amplified organic search rankings, ensuring a consistent flow of leads and traffic post-migration.
Customer Experience: Simplified checkout process for koi fish shipping, ensuring compliance while delivering an intuitive user experience.
