Jägermeister — Case Study

Microsites, interactive content and bartender tools for Jägermeister, including the Deer & Beer pairing experience and the Behind The Shot community site.

Results

• +40% Time on page — Organic visitors on the Deer & Beer pairing experience after launch.
• 120K+ Store locator — Store locations integrated at launch, with 53K more added since.
• Monthly Behind The Shot — Bartender community site on Craft CMS, updated every month since launch.
• Live Akademie — Bartender education platform with access to the Hubertus Circle community.

The Challenge

<p>Jägermeister is one of the world's best-known spirits, made from 56 herbs and spices. The brand wanted a stronger digital presence with bartenders, nightlife audiences and everyday drinkers, and it wanted that presence to move product in stores.</p><p>The brief covered several pieces: an interactive experience showing how the liqueur pairs with beer, a dedicated platform for bartenders, a store locator that could scale, and better engagement on the main site.</p>

The Solution

<p>We have worked with Jägermeister across several projects, from microsites to interactive content to tools for bartenders.</p><p><strong>Deer & Beer</strong></p><p>A scroll-driven feature that lets people explore how a shot of Jägermeister pairs with different beers, built with seven national craft breweries. Users move through the pairings at their own pace. Time on page for organic visitors went up 40% after it launched.</p><p><strong>Behind The Shot</strong></p><p>A community site for bartenders, built on Craft CMS, with nightlife trends, drink recipes, food pairings and brand background. It is updated monthly and has built a loyal subscriber base since launch.</p><p><strong>Akademie</strong></p><p>An education platform for bartenders with courses on brand history, technique and professional growth, plus access to the Hubertus Circle, the brand's community for top bartenders. Enrollment has kept growing since launch.</p>