Pitney Bowes makes very complicated machines that process incredibly sensitive customer data in the form of mail for banks, credit card companies, healthcare companies and more, in a timely and secure manner.
So our job wasn’t really to create compelling media that promoted the features that made Pitney Bowes the category leader. It was to show potential customers they could trust that Pitney Bowes understood the risks they were running and why they couldn’t afford for anything to go wrong. Not even once.
So we did. And our media had a higher conversion rate than Pitney Bowes had experienced for any of its other campaigns. And it had more conversions than they had seen all year from their global agency of record.