Increase in sales week over week
Million video views
Of users watched to completion
Pitney Bowes SendPro is a shipping solution that scales to businesses of all sizes, from small mom and pop shops to national enterprise businesses. They have the technology to help a lot of people out by eliminating the time spent on shipping to give you more time growing your business. Now the problem is, how are they going to get this solution in the hands of businesses all across the country. Well, almost everyone uses YouTube and Facebook, right?
Actually, over 90% of Americans have used YouTube and 68% are on Facebook, so we took those stats and ran with it. The goal was to create a video that would resonate with all businesses regardless of industry or size and to distribute it far and wide to let them know SendPro is the better way to ship.
We created a captivating animated video that not only kept people watching, but was bold enough from the beginning to make people physically stop what they are doing to watch. Even as a pesky pre-roll YouTube ad, the video was watched to completion over 46% of the time in the 30-second version and an average of 43.40% for all version lengths.
The ad campaign ran for 6 weeks and received 7 million video views, delivering the message of SendPro shipping solutions to businesses all across the country. And it wasn’t just views. SendPro saw a 63% increase in sales week over week for the duration of this 6-week campaign. This type of campaign was a first for Pitney Bowes, and after seeing these incredible results, it’s not going to be the last.
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