Halloween is pretty big in the candy industry, as you can imagine, so we wanted to takeover YumEarth’s website and make it super spooky and all about the holiday. With micro-animations hidden in all corners of the website, you never knew what would trigger a bat to fly across the screen or a black cat to jump. Candy lovers and Halloween enthusiasts alike were flocking to check out the YumEarth site, and site traffic increased by 368% in the month of October.
We also built a page that’s dedicated to all of the delicious treats – nut-free pops, organic candy corn, and gummy fruits in an assortment of ghouly shapes – without the tricks! Customers were able to shop on the site or were directed to participated retailers to get their candy fix in time for the holiday.
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