YumEarth makes delicious candy that’s organic, non-GMO, vegan, kosher, and free from the top eight allergens. People need this candy, but they were having trouble finding it! YumEarth was getting lost amongst the billion dollar companies like Mars, Nestle, and Cadbury. We had to get YumEarth the attention that they deserved, from the right audience. We got this done by building them a brand new, interactive ecommerce website.
YumEarth’s customers are quite different than your average candy-fan. They are looking for something delicious, but they are also looking for something they can trust because they need candy that is free from their allergens, gluten-free, and organic. And building trust as a brand can be difficult.
So we built a consumer website and ecommerce portal that is trustworthy, informative, fun, and interactive. Nothing better than that, right?
We built a product finder where consumers can plug in their candy prerequisites, from gluten-free to strawberry flavored, in-depth product descriptions that show all of the candies’ attributes, and micro animations throughout the website that keep candy-loving shoppers on their toes.
This sweet, new website increased site sessions by 9x in the first month and session durations by over double the industry standards. And let’s not forget sales.