A Shopify redesign and SEO boost drove 5X conversions, 3X organic traffic, and extended sales into fall.

Ranger Ready faced a steep seasonality problem, with sales tapering off after summer. Additionally, their outdated website struggled to address critical consumer concerns, including the safety and efficacy of Picaridin compared to DEET. The customer journey was riddled with friction, making it difficult for visitors to find the right products and convert.

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Friction doesn’t sell bug spray

Ranger Ready needed more than a fresh coat of paint—it needed a site that converted. We designed a frictionless user journey that educated customers about Picaridin’s safety and benefits over DEET. A streamlined navigation system and robust filtering made finding the right products simple, while clean, modern visuals built trust and encouraged action.

To address hesitation, we educated customers at every touchpoint—highlighting Picaridin’s safety, efficacy, and advantages over DEET. Upselling and bundling increased cart values, while targeted campaigns reached hunters, pet owners, and travelers, extending sales beyond the summer season.

SEO that turns traffic into revenue

We didn’t just optimize; we overhauled. By targeting high-value keywords like “Picaridin” and “Tick Repellent” and fixing missing meta tags and slow page speeds, we positioned Ranger Ready as an authority in their space. Within 60 days, organic traffic and revenue skyrocketed, proving the power of a solid SEO strategy.

A digital campaign making DEET look like the bad guy

‍In addition to SEO, we created the “Don’t DEET” digital ad campaign, which compared DEET’s damaging effects on everyday products like watches, phones, and sunglasses to the safe, non-damaging Picaridin. In a series of Instagram video ads, we showcased how DEET acts as a plasticizer, destroying these items, while Picaridin had no effect. This highlighted the dangers of DEET and positioned Ranger Ready, with its Picaridin formula, as the safer, superior choice.

These Instagram ads directed users to a specific landing page designed to drive conversions and build brand awareness. The result was a significant boost in paid online sales and further reinforced Ranger Ready's position in the markets