Boosting global sales and engagement for Pitney Bowes with dynamic campaigns, video production, and scalable content strategies.

Pitney Bowes, a global leader in mailing and shipping solutions, needed a long-term partner to elevate their brand and create a cohesive, scalable content strategy. With audiences ranging from small businesses to global enterprises, Pitney Bowes required:

• Engaging and dynamic content formats, including social media ads, HTML5 banners, and videos.

• A strategic content framework to unify messaging across their verticals and global markets.

• Improved engagement and conversions through compelling and consistent multi-channel campaigns.

Pitney Bowes’ challenge was to speak directly to diverse customer segments while maintaining a cohesive and modern global brand identity.

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Electric Enjin partnered with Pitney Bowes to deliver a multi-channel content strategy, leveraging creative campaigns and digital production to align with their global vision.

1. Social Media Ad Creation & Video Production

• Developed animated video campaigns for platforms like YouTube, Facebook, and Instagram, targeting small businesses and corporate decision-makers.

• Produced videos such as the SendPro campaign, highlighting key services with relatable, entertaining storytelling.

• Results-driven messaging addressed customer pain points and showcased how Pitney Bowes simplifies logistics and shipping.

2. HTML5 Banners

• Designed dynamic HTML5 banners aligned with Pitney Bowes’ visual identity and messaging.

• Banners were strategically deployed across digital channels, driving engagement and clear CTAs for product discovery and sign-ups.

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3. Global Content Framework

• Created a scalable content framework, including SEO best practices, persona targeting, and customer journey mapping.

• Enabled Pitney Bowes to maintain consistent messaging across markets while allowing local customization.

4. Ongoing Innovation

• Continued collaboration to produce additional videos, refine digital campaigns, and ensure alignment with evolving business objectives.

• Expanded the partnership to support additional business verticals, ensuring consistency across the brand.

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