Boosting global sales and engagement for Pitney Bowes with dynamic campaigns, video production, and scalable content strategies.
THE
CHALLENGE
Pitney Bowes, a global leader in mailing and shipping solutions, needed a long-term partner to elevate their brand and create a cohesive, scalable content strategy. With audiences ranging from small businesses to global enterprises, Pitney Bowes required:
• Engaging and dynamic content formats, including social media ads, HTML5 banners, and videos.
• A strategic content framework to unify messaging across their verticals and global markets.
• Improved engagement and conversions through compelling and consistent multi-channel campaigns.
Pitney Bowes’ challenge was to speak directly to diverse customer segments while maintaining a cohesive and modern global brand identity.
THE
APPROACH
Electric Enjin partnered with Pitney Bowes to deliver a multi-channel content strategy, leveraging creative campaigns and digital production to align with their global vision.
1. Social Media Ad Creation & Video Production
• Developed animated video campaigns for platforms like YouTube, Facebook, and Instagram, targeting small businesses and corporate decision-makers.
• Produced videos such as the SendPro campaign, highlighting key services with relatable, entertaining storytelling.
• Results-driven messaging addressed customer pain points and showcased how Pitney Bowes simplifies logistics and shipping.
2. HTML5 Banners
• Designed dynamic HTML5 banners aligned with Pitney Bowes’ visual identity and messaging.
• Banners were strategically deployed across digital channels, driving engagement and clear CTAs for product discovery and sign-ups.
3. Global Content Framework
• Created a scalable content framework, including SEO best practices, persona targeting, and customer journey mapping.
• Enabled Pitney Bowes to maintain consistent messaging across markets while allowing local customization.
4. Ongoing Innovation
• Continued collaboration to produce additional videos, refine digital campaigns, and ensure alignment with evolving business objectives.
• Expanded the partnership to support additional business verticals, ensuring consistency across the brand.
THE
RESULTS
• 63% Increase in Sales Week Over Week: Social media ads and video campaigns drove a notable lift in weekly sales.
• $14M ROI on a $280K Spend: High-quality content and strategic deployment resulted in exceptional ROI.
• 7+ Million Views Across Social Platforms: Video campaigns expanded brand visibility and engagement across global markets.
