Engaging Bartenders and Consumers Through Immersive Content and Innovative Tools

Jägermeister, one of the world’s most iconic spirits, is known for its deep heritage and rich flavor profile, made from 56 herbs and spices. Jägermeister wanted to elevate its digital presence to better connect with bartenders, nightlife enthusiasts, and general consumers, creating more immersive experiences and driving physical store sales.

Jägermeister needed to create an interactive digital experience that would showcase how their product pairs with beer and educate their audience. Additionally, they wanted to build a stronger connection with bartenders through dedicated platforms while improving customer engagement on their website. The client required a range of digital solutions, including an engaging microsite for bartenders, a scalable store locator, and immersive digital storytelling.

Electric Enjin partnered with Jägermeister on multiple fronts to create a comprehensive digital experience that resonated with their diverse audience. Our ongoing collaboration includes microsites, interactive content, and tools to help bartenders and consumers engage with the brand.

"Deer & Beer" Digital Experience:
Electric Enjin created an immersive scrolly-telling feature that allowed users to explore how a shot of Jägermeister pairs with different beers. By partnering with 7 national craft breweries, we provided users with a fun and educational way to learn about "Deer & Beer." The experience allowed users to:

Discover beer pairings for Jägermeister at their own speed.

Engage with the brand through data-driven site strategies designed to boost user engagement.

This interactive feature resulted in a 40% increase in organic users' time on page, demonstrating the effectiveness of the digital experience in holding audience attention.

"Behind The Shot" Microsite:
Electric Enjin built "Behind The Shot," a microsite designed to serve as a community hub for bartenders. The platform, built with Craft CMS, offers bartenders access to the latest nightlife trends, drink recipes, and meal pairings. It also serves as a resource for learning about the Jägermeister brand. The site is updated monthly, providing ongoing value to the bartender community.

Since its launch, "Behind The Shot" has attracted over 24.2K new subscribers, demonstrating its effectiveness in building a connected, engaged community.

‍"Akademie" Educational Platform:
Jägermeister’s "Akademie" is an educational platform aimed at bartenders, offering courses on the brand’s history, bartending tips, and professional growth. The platform also provides access to Jägermeister’s prestigious Hubertus Circle, a community for elite bartenders.

The platform has seen over 10K enrollments since its launch, positioning Jägermeister as a leader in bartender education and professional development.

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‍Store Locator Tool:
We developed a custom store locator using Laravel, integrated seamlessly with Jägermeister’s existing CMS. This tool allowed users to find Jägermeister products in bars, restaurants, and liquor stores, or for delivery across the U.S.

120,000 locations were initially uploaded at launch, with over 53,000 additional locations added post-launch.

Electric Enjin continues to manage monthly updates, ensuring data accuracy and expanding the locator’s reach.