Changing the Narrative of Sales: How to Sell Your Brand's Story

On this episode of Ecommerce Disruptors, we are joined by Stephen Steers, President of Keysan Group. He is a sales coach who has worked in 13 different countries. He shares his tales of the trade, best tips, and overall shares how when marketing ends, sales begin.

Today, buyers are very educated and do not want salespeople to try to manipulate them. In sales, the worst a person could say is no, rejection is all a part of the job. A good salesperson has an actual desire to help people solve their problems. Sales reps should not push the product, but try to find out if the product will even benefit the consumer.

On the other hand, marketing is to inform people there is a problem and offer solutions. Being a brand that has multiple positive attributes and establishes a story that makes people feel connected to the products they are trying to sell.

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