YumEarth — Case Study

A rebrand and Shopify migration that reset the baseline, followed by a conversion program that has kept working on it since, in two-week cycles against heatmap and funnel data.

Results

• 6X Revenue — Year-over-year revenue growth
• 3X Conversion Rate — Increase in eCommerce conversion
• +240% Organic Traffic — Growth in organic search traffic
• +1782% Page Views — Increase in site engagement
• +26% Cart to Checkout — Relative improvement from a single targeted sprint
• 100/100 Accessibility — Lighthouse score, tracked weekly across templates

The Challenge

<p>YumEarth makes allergen-free, organic and vegan candy, and had a loyal following among health-conscious families. The online experience did not match that. Ecommerce ran through a third-party supplier (World Pantry), which capped how far the brand could grow, and its playful identity was getting lost in a category full of muted, look-alike packaging.</p><p>YumEarth wanted to move to Shopify and build a direct-to-consumer store that felt as fun as the product. The brief had to balance scale, customer education and a stronger brand.</p>

The Solution

<p><strong>Shopify build</strong></p><p>We migrated the whole store to Shopify on a custom theme built to grow with the catalog: a clearer path to products, a shorter checkout, and educational content about the allergen-free ingredients woven into the shopping experience.</p><p><strong>Wholesale portal</strong></p><p>Wholesale partners got their own B2B portal on Shopify, with registration and an approval workflow so only verified wholesalers see trade products, pricing tiers and bulk ordering.</p><p><strong>Rebrand</strong></p><p>The organic aisle is full of muted tones, so we went the other way. A new palette of teal, purple and pink. A new tagline, "Friendly sweets, yummy treats", aimed squarely at the parents doing the buying. Brand guidelines that keep the playfulness consistent without losing trust. And new product photography that shows the candy's texture and packaging up close.</p><p>YumEarth came out of it with a store it controls, a wholesale channel that runs itself, and a brand that stands out on a shelf or a screen.</p>