Michael Kors — Case Study

The Challenge

<p id="">Some of the most cutting edge trends emerge on the streets of New York and Los Angeles.&nbsp; Michael Kors knew that fashion influencers were incorporating Michael Kors leather pieces into their outfits.&nbsp; How to amplify this trend, beyond posting on social media?&nbsp;Tactically speaking, how to illustrate to younger consumers that Michael Kors pieces are classics that can be mixed and matched with trendier pieces?</p><p id="">‍</p>

The Solution

<p id="">Michael Kors partnered with the actresses and influencers Hailey Steinfeld, Nina Agdal, Soo Joo Park, and Solange Knowles to curate looks that incorporated Michael Kors leather goods. These women headed to downtown Los Angeles and Manhattan and recorded video of themselves treating the avenues like runways.</p>