Creating Content for Consumer Needs & Brand Credibility

In this episode of Ecommerce Disruptors, Brady, Morgan and Noel discuss the different ways content is used and how to maximize the performance of your content.

Content should answer questions from consumers or provide them entertainment; having data to know what people want is better than pushing promotions at them. Your content can change how someone views your brand, so make sure you have quality content, rather than a lot of rushed content.

Content is fluid- there are no black and white lines. Some users like their content in the form of a blog, while others like to listen to podcasts or easy-to-read infographics. This explains the importance of maximizing your content and displaying it in different ways across different channels.

Learn how to strategize content that will reflect what your brand has to say while also gaining and maintaining loyalty from your consumers.

The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and Twitter.