The Marketers’ Responsibility During COVID-19

In this episode of Ecommerce Disruptors we speak with Robert Brown, Director of Digital Marketing at Mast-Jägermeister US. He leads all digital, social media, content, ecommerce, and CRM. You might remember him from our first episode, Digital Marketing in the Spirits Industry! He’s back today to talk to us about marketers’ responsibility during the COVID-19 crisis.

Just like us, his team is transitioning to working from home and he shares some tips for working remotely – like taking time for yourself at the end of the day with exercise, hobbies, or your own WFH happy hour.

Robert speaks with us on the importance of companies supporting their own supporters during this time. For example, Jägermeister is making donations to the US Bartenders Guild to support bartenders during this difficult time.