SEO

SEO starts with a question…

Animation-01-edits Created with Sketch. GOOGLE SCROLL DOWN Search Term …a question that’s answered by the search engine’s algorithm, a finely tuned arithmetical procedure for serving up the best answers to that question. GOOGLE SEO is about optimizing your website so it’s one of the top answers to that question. Because 60% of all clicks happen to these top 3 answers. 1 2 3 Search Term GOOGLE SCROLL DOWN Search Term …a question that’s answered by the search engine’s algorithm, a finely tuned arithmetical procedure for serving up the best answers to that question. GOOGLE SEO is about optimizing your website so it’s one of the top answers to that question. Because 60% of all clicks happen to these top 3 answers. 1 2 3 Search Term

So how do we do it?

Animation-02-edits Created with Sketch. YOUR COMPETITOR YOUR WEBSITE keyword keyword keyword keyword keyword keyword keyword keyword We start by identifying the keywords people use to find companies like yours… …and make sure those words appear in the places search engines search on your site… …and then work to keep you ranking higher for those words with the search engines than your competitors are. YOUR COMPETITOR YOUR WEBSITE keyword keyword keyword keyword keyword keyword keyword keyword We start by identifying the keywords people use to find companies like yours… …and make sure those words appear in the places search engines search on your site… …and then work to keep you ranking higher for those words with the search engines than your competitors are.

But keywords are only one part of the SEO story

You need to employ additional tactics and approaches to end up in those top three answers.

Animation-03-edits Created with Sketch. Content so good other sites link to it. That’s called a “backlink” and it tells the search engines you’re an expert. Cross-platform Mobile-friendly Fast-loading Coding so good your site’s a joy to use. Why would a search engine want to recommend a site that doesn’t work? And you need a trusted partner to make sure you’re staying in the top search results for all the words your customers are using to find you… Content so good other sites link to it. That’s called a “backlink” and it tells the search engines you’re an expert. Cross-platform Mobile-friendly Fast-loading Coding so good your site’s a joy to use. Why would a search engine want to recommend a site that doesn’t work? And you need a trusted partner to make sure you’re staying in the top search results for all the words your customers are using to find you…

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