77% of marketing automation users see an increase in site conversions, and it’s expected by 2022 that 80% of advertising processes will be automated. So get on board and have your website work for you. It’s not just an ecommerce tool, it’s a customer service agent, a digital marketer, and a sales representative all in one. With marketing automation, your ecommerce operations can be streamlined with the right tools and the right workflow build.
An automated marketing process can save time and money in the long term, and can be customized based on real time data – which makes it more efficient than other options. For example, email lists can be segmented based on customer buyer behavior so it goes to the audience with the highest intent, products can be recommended to customers who are most likely to purchase based on previous customer data, and your inventory can be managed automatically to showcase out of stock products – or upsell products in that are in surplus!