Information Architecture

Easy to understand. Even easier to navigate. Every great architecture starts with a great blueprint, so we approach your website design with a data-driven sitemap and user journey – enabling your customer to find what they need simply and efficiently. Our design engineers will leverage data and insights developed from research and discovery to create a new sitemap and user journey. Sitemaps help us understand the content that is necessary in order to drive qualified traffic and conversions. Through the user journey, we’ll identify the path to and from all entry points of your website.