This simple yet powerful tool is designed to illuminate the financial impact of website speed on your business. Uncover how much revenue you might be losing due to slower site speeds in just a few steps:
The 'Decrement per Second' field is crucial for customizing your results. It allows you to specify the rate at which your conversion rate decreases with each additional second of site load time. Adjust this rate to reflect your specific business scenario, giving you a better understanding of how speed improvements can boost your revenue potential. A lower decrement value suggests a minor impact of speed on conversions, while a higher value indicates a more significant effect.
Assumption: This model assumes a linear decrease in conversion rate with an increase in site speed. The initial conversion rate and the rate of decrease can be adjusted. Note that actual results can vary and should be validated with specific analytics.