We hosted our first ever webinar series: Entrepreneur Boot Camp. These online events took place June 23-25, with sessions that included speaking with real entrepreneurs, learning how to create a website, and learning how to market your business. In case you missed a session, you can watch all three webinars on our YouTube channel, but here’s the rundown of Session 2: Making Your Website.
Read about Session 1: Stories From The Entrepreneurs
Read about Session 3: Marketing Your Business
Aniel Samaroo, President & COO @ Electric Enjin, led the conversation in Session 2. Once you have a business, you need a platform for it. Social media is not enough when you get past the point of building audiences and driving people through the sales funnel. Websites validate your story, build trust, allow consumers to see more offerings, capture emails, and complete transactions.
When setting up a website, begin with your business “plan” or “idea.” This can simply be just one to two sentences about what you are trying to accomplish with your website. Within this idea, you should be able to define your target audience. Next, you’ll want to research competitors to see what is working for them (and not working for them). This will give you a good starting point for setting up your site.
Consistency is key when starting a business, especially when choosing a domain name and social media handles. Be consistent across all platforms because you want people to be able to easily find you, as well as easily recognize your brand on the web. We use namechk to cover all of the bases. With the name, comes the logo. Choose fonts that resonate with your business, generate a color palette, and find on-brand images to use across your website. If you’re not design-savvy, use a logo generator and color palette creator to get the job done quickly, or hire a freelancer. While we recommend supporting your local designers, you can always use a cheaper online solution like Fiverr.
For ecommerce businesses, we recommend building your business site on Shopify. The admin pages are easy to navigate and it comes with plenty of free themes that are easy to populate your information in without disrupting user experience (UX) design. These themes always provide the essential pages – home page, about page, product pages, and legal pages. If you want to get into the weeds, you can duplicate template pages and set up a blog. You’ll need to set up pricing and packaging details on your own, but Shopify makes it easy.
For a service or informational website, go to a drag-and-drop solution like Wix to set your website up quickly and efficiently. They even have an incredibly user-friendly automated website builder. All you need to do is input information and a website generates for you. You can click on the pre-created text boxes, images, and call-to-action (CTA) buttons and edit directly there.
If you use one of these platforms, you don’t have to worry about knowing how to code. You’ll be able to get your website launched quickly. Once you have your business set up online with a website, your next step will be to market your business.
Download the resources to help create your website.