On this episode of Ecommerce Disruptors, we are joined by Adam Brown, founder of Sircle Media. Adam and Noel discuss the importance of brands having a presence on social media.
Some companies are skittish when it comes to using social media for sales, they think social media should be more for conversation. It is important to get into conversations about your product. Facebook groups are a great place to start, offer the head of a group some samples and let them know you want their honest opinion- do they love it or hate it?
They also discuss the importance of having a social media manager. Some companies have a good presence, but they do not answer questions or comments. This is important to stay engaged with people. Along with that you can start with getting a local influencer to help and run Facebook and Instagram ads.
Do not waste your time seeing what other brands are doing. Work with other brands to build a relationship and let their audience know that your brand exists, and do not be selective when working with brands. Follower counts are irrelevant as most people do not follow brands on social media.
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