On this episode of Ecommerce Disruptors, we are joined by Paul Neel, the Chief Creative Officer here at Electric Enjin. We'll discuss what exactly branding is and why it is shifting to digital platforms more recently – and what that could mean for brands.
Branding is, at its essence, what a company stands for, who they are, and how they are perceived. It's also about taking into consideration the consumer experience and their journey. It truly shouldn't be any different: the brand experience should communicate the brand purpose and overall brand feel.
You should be focusing on the "why" rather than the "what" or "how." Consumers don't purchase the 'what' or 'how,' they purchase the 'why." So how do you focus branding around the "why"? Check out this episode to learn more.
The Ecommerce Disruptors Podcast - Presented by Electric Enjin is your go to source for ecommerce digital marketing tips, techniques, and insights to be a disruptor in your industry. To stay up to date on all future episodes – subscribe to the show and follow us @ecommercedisruptors on Instagram and ecommercedisruptors.com.
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