Build-A-Bear Workshop is a different type of toy store– they allow shoppers to customize their new furry friend and literally build it themselves. This fun and unique experience needs a website that gets across that message, and keep users as interested and engaged as they are in the retail store. Except, their website was not doing that.
After analyzing insights from their current website, we determined that creating a new wireframe for the site and redesigning several pages on the website would update the overall user experience and make it a much more enjoyable, engaging experience. In addition to simplifying the user journey, we updated visuals throughout the site to be consistent with their latest branding efforts so they remained on-brand throughout.
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