BullFrog Sunscreen went through a complete rebranding effort in order to succeed in the competitive sunscreen industry. They targeted a specific group: active, outdoors sportsmen, and they needed a new brand identity to match.
They did a great job creating a new logo, messaging and packaging, but they were missing an important factor – a strong, digital identity.
We took their rebranding efforts and reflected them onto their brand new website, which was fully designed and developed by us. Although they are not an ecommerce website, their website is a vital sales tool for the customer journey. We took this into account while we developed a compelling user experience that allowed the user to easily browse through the BullFrog products, find the best fit, and then locate where they can make the purchase.