Ero was the first ready-to-drink BCAA supplement on the market – an energy drink that delivered Branched-Chain Amino Acids in a handy, drinkable “shot” form. Perfect for fitness fans who were on-the-go, it naturally boosted energy while reducing hunger AND converted protein into muscle.
Unfortunately it was launching into the highly volatile and crowded nutritional supplements and performance drinks space.
We were asked to create a website that would both help them create legitimacy within the category, and distinguish themselves from the competition.
Starting before there was even packaging, with only a logo type-treatment, we created a visual vocabulary for the brand that was natural, authentic and yet distinctive – and then extended that to the website, helping Ero to successfully launch in brick-and-mortar retail locations as well as Amazon.