Sparks Marketing Group is an experiential agency that creates big impact at big events for big companies. They’re large and yet nimble, and they asked us to use that feature to help them reach out to companies who – at the veritable last minute – wanted to do something at the famous Consumer Electronics Show in Las Vegas.
In short, to create display media that would convert people who needed to make a big impact at CES into actual prospects who knew Sparks could help them.
Which we did using insights derived from keyword research and analysis, resulting in a 30x increase in qualified leads that the client was able to turn directly over to their sales force – leads that regularly resulted in multi-million dollar contracts.
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