Sweet Loren’s cookie dough is the perfect for everyone – vegan, nut free, allergy friendly, all natural, gluten free, and whole grain. That’s why they want everyone to have access to their cookie and be able to enjoy these delicious, homebake taste treats, and that’s why we helped them build an ecommerce website on BigCommerce. And we did it in just four weeks to ensure it would be ready for shoppers during the holiday season.
We kept all of their fun branding and colors from their old website, but built a new site with ecommerce capabilities and a strong search engine optimization strategy in place. We wanted to make sure all of the people who need this cookie dough are finding the Sweet Loren’s online store and that old fans didn’t think their favorite all natural sweets brand was changing on them.
We made the website much more usable for shoppers. With ecommerce capabilities and creating a better user flow, in the first month the bounce rate went from 45% to 12%, and visitors starting viewing twice as many pages per session.
We also built the website with growth in mind, expecting that Sweet Loren’s will be developing new products and posting new recipes frequently. We are very excited to see where this gluten free cookie dough company goes in the future, it sure was a sweet time working with them on this website build.
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