Virgin Wines specializes in gathering boutique wines from around the globe and delivering them to your front door. Their wine subscription service is unbeatable, but you wouldn’t know that unless you signed up for it. So we set out to get people signed up.
We redesigned Virgin Wines client relationship management program in order to email out a introductory offer and grow their customer base. To make sure this email program was successful, we created a control version to test against their current email, and then created a radical design to test against as well. Guess which one was successful?
Our eCRM redesign outperformed their old system and we helped exponentially grow their subscriber base, which is now full of very happy wine lovers!