How Businesses Can Gain Lifetime Customers By Taking a Personal Approach During COVID-19

In this episode of Ecommerce Disruptors, Noel is joined by Sam Mallikarjunan, the former Head of Growth at Hubspot, co-author of Inbound Commerce - How to Sell Better Than Amazon, and Business Growth Expert. They discuss how the COVID-19 pandemic has opened opportunities for small businesses with a personable approach.

Large companies lost their advantages during the pandemic, like not being able to ship next day. This is not survival of the fittest, it is the survival of the adaptable. It is easier for small businesses to change their approach rather than a large corporation. Small businesses can't sell more than Amazon, but they can sell better than Amazon. People feel a connection to smaller businesses when the impact of their money makes them feel good.

Businesses do not need to be everything to everyone. Understanding your consumers' lifestyle is important to sell more. The lifetime customers are so beneficial to a business. This is a time of connecting.

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