In today’s episode of Ecommerce Disruptors, Dale Bertrand, President and Founder of Fire&Spark, speaks about how an ecommerce business can tackle search engine optimization.
“Google is a happiness engine,” as Dale puts it. Its main goal is to provide the best websites to users, which means websites that are offering quality content that benefit the user, are trusted with the help of backlinks and positive reviews, and running an overall clean business.
Sometimes a Google algorithm change can hit and an ecommerce website’s ranking can go down. Dale assures us, while that is sometimes the case, Google will recognize a good website that’s doing no wrong and the algorithms will work in their favor.
We also talk about content in this episode. Not just about creating content that supports your products, but content that establishes a community on your site.
Take the great insight Dale provides in this episode and put it toward your own ecommerce website or ecommerce clients to see some organic gains.
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